“Puma Unleashes Explosive Global Brand Campaign After 10 Years of Silence”

Puma Unveils Groundbreaking Global Brand Campaign After Decade Hiatus

In a bold move, sports giant Puma has rolled out its first worldwide brand campaign in a decade, heralding it as their “most significant marketing endeavor” to date, aimed at solidifying their position in the realm of sports performance.

Titled ‘Forever. Faster. See The Game Like We Do’, the campaign sets out to position Puma as the preeminent “fastest brand in the world,” emphasizing the prowess of its products in enhancing athletic performance across football, running, basketball, and handball.

Richard Teyssier, Puma’s vice president of brand and marketing, emphasized the unprecedented unity of messaging, stating, “It is the first time that Puma has one single message – Forever. Faster. The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers.”

This multifaceted campaign will be disseminated across various platforms including social media, television, public relations, outdoor advertising, and point of sale globally, spotlighting renowned athletes such as football stars Jack Grealish, Luis Suarez, and Neymar Jr, sprinter Shericka Jackson, and basketball sensation Breanna Stewart.

Arne Freundt, Puma’s chief executive, highlighted the essence of speed as Puma’s superpower, stressing its transformative impact on athletic performance and the game itself. “Through our ability to bring speed to life, Puma invites all people to break through their own limits, unlock their personal best and become a better version of themselves, allowing them to see the game like we do: Forever. Faster.”